Start from the drawing board

Strategy

In-house marketing starts with a strategy. It dictates which types of digital devices you should use, where they should be located in the store and how often the content should be updated. This will give you a proper vision of what will work for you.  Vision provides the stable foundation on which you apply your ever-changing communication objective. I can help you define the most appropriate content, technical design and functionality.

By spending a little time, up-front, developing an in-house digital content strategy; will ensure you won’t have to waste money installing different hardware when things don’t work. You would then have to justify more funding for a failed initiative.

We can help you to:

Identify business objectives

Create an audience profile

Identify content assets

   

Consider timing of messages

   

Identify how you'll measure impact

...and add color to your presentation

The only thing worse than being blind is to have sight but no vision

– Helen Keller

Contact Me